Parveen Ali is a Lecturer in the School of Nursing and Midwifery at the University of Sheffield. She is a Registered Nurse, Registered Nurse Teacher and Senior Fellow of Higher Education Academy and a Fellow of Royal Society of Arts. She leads the MMedSci Advanced Nursing Studies and is Chair the School of Nursing and Midwifery’s Research Ethics Committee. In this conversation, we spoke about Parveen's research investigating attitudes towards intimate partner violence in Pakistan and the theory she developed to help understand IPV better in that particular cultural context. We also spoke about the importance of culturally specific data collection methods.